The sports technology industry continues to embrace artificial intelligence (AI) and machine learning to deliver actionable insights. From scouting talent to developing strategic game plans to predicting injury risks, these technologies make it easier for teams to win on the field and off.
For example, AI-powered video analytics allow scouts to analyze gameplay footage and identify patterns in opposing team formations. Using this information, scouts can develop more effective training programs and create stronger strategic game plans to beat rivals. The same technology also improves player performance and safety. Wearable devices track key metrics like heart rate and speed, allowing coaches to identify signs of overtraining and injury risks. These insights help athletes optimize their training programs and keep them fit and healthy for a longer career in sport.
Immersive solutions like virtual reality and augmented reality (AR) are also revolutionizing the fan experience. During live games, AR overlays display real-time statistics and other data that enrich the viewing experience. In addition, VR enables fans to witness games from players’ perspectives or even attend matches remotely.
As a result, immersive technology is becoming a must-have for stadiums to stay competitive and attract new audiences. For instance, asset tracking helps large stadiums, community arenas and training centers cut costs and boost efficiency by ensuring all staff members are where they’re supposed to be on event day. From security to ushers and cleaning crews, personnel monitoring identifies every member of the crew in real-time, making it easy to spot holes in coverage and ensure emergency routes remain clear.