Even the best athletes don’t always live up to their expectations, which often leads to head-scratching moments that can go viral. From the infamous “butt fumble” to “pommel horse guy,” some of the biggest sporting fails of all time are a testament to the unpredictable nature of sport.
For brands, viral sports moments are a great way to connect with fans, boost brand awareness, and create an enduring legacy for their athletes. But not all viral campaigns are created equal, and it’s important for marketers to understand the PR tactics that drive bankable results.
From a dog saving a soccer goal to a mascot’s funny antics, these micro-moments are more than just athletic achievements–they capture the hearts of sports fans and inspire conversations about everything from the meaning of life to the unpredictability of success.
Whether they are accidental or intentional, these wacky and unforgettable moments can create lasting images for fans of all ages. These memorable micro-moments are often the most talked about in a given week, which makes them a goldmine of publicity opportunities for athletes and brands.
The secret to creating a viral PR moment is simple: Find a story that resonates with your audience. A clunky narrative may fall flat, so it’s important to read your story out loud to identify awkward phrasing and natural rhythms. Additionally, testing out your story with a friend can help you gauge the level of resonation and determine if it is likely to go viral.