Sports leagues and athletes rely on social media to connect with fans in real time, build brand awareness and drive engagement. But sometimes what happens off the field of play makes more waves than a game-winning basket or incredible goal. Whether they are funny, interesting or heartwarming, viral sports moments grab attention and bring people together.
This year has seen its share of memorable viral sports moments, with NBA star Steph Curry honoring a fallen soldier, a darts competitor going viral for her eloquent tribute to her fallen comrades, a 58-year-old former heavyweight champion defying all odds and retiring on top and more. And that’s not even mentioning what happened at the Olympics this summer, with everything from Pommel Horse Guy winning a bronze medal and going on “Dancing with the Stars” to a casual Turkish shooter becoming a social media sensation.
Similarly, the “Butt Fumble” from New York Jets quarterback Mark Sanchez has gone down in history as one of the most embarrassing NFL plays ever. It also served as a reminder that you can go from star to also-ran in an instant.